America’s population grows by at least two or three million a year, creating great demand in the rental market for low- and mid-priced housing. Real estate agencies and startups do their best to provide exceptional service to landlords and tenants. But the pressure to increase efficiency and deliver highly customized services is forcing companies to adopt new technologies.

Top real estate agencies like Keller Williams, RE/MAX, and Sotheby’s International Realty offer a wide spectrum of online services. Meanwhile, online rental platforms like Zumper and Zillow are on the rise.

Zumper, a property rental marketplace, has raised $143.1 million in seven rounds of funding, while Zillow’s annual revenue in 2019 was a tremendous $2.7 billion. But it’s not only the money that matters. Millions of tenants, landlords, and real estate agents keep using these platforms even after signing rental contracts. What’s the secret of success for these platforms? They effectively solve the pain points of all groups of users. How do they do this? Let’s discuss it in detail in article Rental Search App.